Wi-Fi
Spoke offers a comprehensive Guest Wi-Fi software solution specifically designed for hospitality venues in the UK. This goes far beyond simply providing internet access; it’s a powerful tool for marketing, data collection, and enhancing guest experience.
Here’s a summary of our key offerings:
Core Functionality & Benefits:
Valuable Customer Data Collection: The primary aim is to gather rich customer data through the Wi-Fi login process. This helps venues understand guest behaviour, demographics, visit frequency, dwell time, and more.
Actionable Insights: Advanced reporting capabilities transform raw data into actionable insights for marketing and operational improvements. This includes benchmarking performance internally across multiple venues and against competitors.
Personalised Guest Experiences: The software empowers venues to instantly recognize loyal customers and drive repeat visits through personalized experiences, promotions, and targeted messaging.
Enhanced Brand Identity: Customisable splash pages reinforce branding, creating a memorable first impression that encourages repeat visits and fosters long-term loyalty.
Key Features for Marketing & Engagement:
CRM Integration: Guest Wi-Fi data can be integrated with over 100 top CRM and marketing platforms to build and enhance customer databases, enabling data-driven, targeted marketing campaigns.
Feedback Platforms Integration: Connects with platforms like TripAdvisor, Google Reviews, and Feed It Back to collect real-time guest feedback and facilitate direct engagement, improving service and responsiveness.
Social Media Integration: Syncs guest Wi-Fi data with social media platforms (e.g., Meta accounts for Facebook and Instagram campaigns) to optimize advertising, segment audiences, and create look-alike audiences to expand reach.
Personalised Promotions (Activate): Boosts guest satisfaction and loyalty through interactive elements and targeted promotions, transforming Wi-Fi into a revenue-generating tool.
Security & Management:
Network Isolation: Guest Wi-Fi is kept separate from the main business network (using VLANs, firewall rules, client isolation) to protect sensitive internal data and systems from unauthorised access or security breaches.
Bandwidth Management: Allows for limiting data usage and speed per guest to ensure fair usage and prevent network congestion, ensuring core business operations are unaffected.
Content Filtering: Optional features to block inappropriate or harmful websites.
Reporting & Analytics: Comprehensive tools for insights into user behaviour, network performance, and security.
In essence, Spoke’s Guest Wi-Fi solution is a powerful marketing and data intelligence platform built on top of a secure and easy-to-use guest internet service, specifically tailored for the hospitality sector. It helps venues not just provide Wi-Fi, but also understand, engage with, and retain their customers more effectively.
